Collaborate, inspire, support.
Maintain and enhance our historic buildings. Work with the existing businesses to help them be successful. Success draws growth, new businesses will be inspired to open new doors.
Recognize what Jordan has to offer. And support it. If we've been here for a long time, look at Jordan with fresh, new eyes. If we're new, share what we see with others already in town.
People from across the metro area, across the state, across the country, and even across the pond have chosen to come to my downtown business in Jordan for what my business and our town has to offer. They are excited with what they see when they get here - I have volumes of accolades in my guest journals, and guests that come back year after year (some more often than that). And when they are here, they patronize the other downtown businesses, follow the walking tour, sit by the waterfall, visit our orchards and winery, hike in our state park, eat in our restaurants.
Believe in the treasure we already have.
We will all share in that success - your success is my success!
Terri Knox
Innkeeper, Nicolin Mansion Bed & Breakfast

In one word, parking. Every time I get an inclination to shop or browse downtown, I am quickly discouraged because I can never find a place to park, get out strollers, etc. Crossing 21 on foot is an absolute nightmare.
It may be obvious to people who have been living in Jordan for awhile that there is some parking available on the side streets and perhaps the post office lot if it isn't during regular business hours. This isn't obvious to people driving through.
It is a matter of convenience too. Anyone can say what they want about Americans being too lazy, etc. but the fact remains that if you want to attract people to spend money, you have to give them what they want. People want close, convenient, safe parking. People do not want to walk 3, 4, or 5 blocks to visit one store!